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Social Lead Generation 101

by Barbara Giamanco, co-author The NewHandshake: Sales Meets Social Media (Praeger, August, 2010) “Whether or not you believe classical methods work, Social Lead Generation does not discard the model;...

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The Art of Engaging Your Prospect

guest post by Barbara Giamanco, co-author The New Handshake: Sales Meets Social Media Many sales professionals I talk too struggle with determining when engaging with a new prospect is appropriate in...

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